HIV and sexual health charity Terrence Higgins Trust has merged its Communications, Health Improvement and Fundraising teams to form a dynamic new department.
The new structure will enable the charity to enhance the link between its brand and income generation, further align its messaging and bring supporters closer together at the very heart of the organisation.
Genevieve Edwards, former Executive Director of Communications and Health Improvement, will be leading the new department. Genevieve joined the charity in 2001 as Head of Marketing & PR and will now be responsible for Terrence Higgins Trust’s marketing, website, media relations, fundraising and health improvement functions.
Terrence Higgins Trust provides tailored support for people living with HIV as well as sexual health testing and promotion. The charity has one of the most successful fundraising teams in the sector; increasing income year on year for the past decade for a cutting-edge cause, which still has considerable stigma attached to it.
Terrence Higgins Trust’s Chief Executive, Sir Nick Partridge, said: “We’ve implemented this new structure, which brings together core elements of the charity, to help generate vital funds and provide a strengthened voice for our beneficiaries. In this challenging economic climate, we’re focusing all our efforts on ensuring people living with HIV, many of whom are struggling, have the best possible support available.”
Genevieve Edwards said: “We know that people who support THT may also use our services, become members or campaigners, or see our health promotion campaigns, so it’s important that messages from THT make sense, whichever team they come from. This will really strengthen our voice and help align our messages, and we’re already seeing the benefits in how we work. We have a strong brand, but in this economic climate, we’re going to have to be crystal clear about why we need support.”
Terrence Higgins Trust, which was formed in 1982 following the death of Terry Higgins, one of the first people in the UK to die with AIDS, now has a turnover of £16m with supporters including Stephen Fry, Tracey Emin, Graham Norton and Dame Judy Dench.