Monroe & Kent, the high end home furniture and decor brand from Local Deals Group, Inc, today unveiled its Pride advertising campaign which has been developed in collaboration with New York’s W42ST magazine.
Titled “House Proud”, the advertisement is a nod to the diverse neighborhood that W42ST magazine covers, and a celebration of New York City’s Pride month in June.
Commenting on the campaign, Richard Eib, Chief Executive Officer said: “For June we wanted to do something different with our advertising, something which embraced the diversity of New York, one of our largest markets. With the help of the great team at W42ST magazine, we came up with the House Proud concept.”
House Proud recreates the Pride flag, using furniture and decor in various shades to make up each of the stripes of the flag.
Phil O’Brien, the publisher of W42ST, said: “Hell’s Kitchen is one of the biggest gayborhoods in New York City, so it’s important that our Pride issue reflects that diversity. We’re immensely excited about our collaboration with Monroe & Kent, who shared our vision to create a fun, colorful campaign that shows support for our friends in the LGBTQ community.”
In further support of Pride month, Monroe & Kent has committed to donating 5% of gross sales of its own label brand of home furnishings and decor through the month of June, to the Ali Forney Center, a Non-Profit LGBTQ center that works with homeless youth.
The June issue of W42ST magazine, featuring the House Proud Monroe & Kent advertisement, is available on May 31.